Foxuc Game

Game Advisor
Mrs Aileen
Game Advisor
Mrs Aileen


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Publishing Board games in Philippines, what should we pay attention to?
2023-03-17 09:38:01

To enter the overseas market, we need to do more analyses of the game operation according to the specific environment and user group. It's important to understand the habits and preferences of the local players when we propagandizing our games in Philippines.

1. Social relationship

Filipinos extremely like social media, with half of the country's 60 million social media users being active users. According to statistics, Philippine users spent an average of about 3 hours and 50 minutes per day on social media sites in 2020, ranking first in the world.

To publish Board games in Philippines, we should add some social features. Voice connection, world chat, facial interaction etc. The relatively perfect social experience will be one of the important points of Philippine board games.

2. The high-quality of the game

Due to the general development of Internet technology and weak strength of game developers, the Philippine game market has been relying on outsourcing for years, which makes local players picky about game graphics and quality. In addition, for some reason, the game style is greatly influenced by Western manufacturers such as the United States, so the social feature and other Internet behaviors in the Philippines are similar to those in the United States and Europe.

While the game art cannot play a decisive role, they can reflect some information from the side and should be paid more attention to.

3. Willingness to pay

Compared with countries in the Middle East, the payment level in the Philippines is not high and the willingness of the public to pay is not strong. Therefore, in terms of the choice in monetizing methods, we can try to integrate advertising, internal purchase and value-added services, etc.

Many Filipinos are gamblers, board games can make them earn money to have a continuable experiment. For example, players can obtain coins by inviting friends ou defeating opponents. After a amount of gold coins reaches a certain level, they can also be converted into real currency.

It is worth mentioning that not only in the Philippines, but also in all the Southeast Asia, the low level of payment for games is a common problem, which is closely related to the development of economic level. Nowadays, with the development of the local economy and the support of a large population, we should not ignore the Philippines’ development potential.

3. KOL Marketing

The influencer marketing is one of the most important promoting methods in the Philippines. Selling board games in Philippines, first of all, we need to find head and waist Internet celebrities (gamers & entertainment bloggers) for cooperation. Then they can publish posts on their own social media accounts such as Facebook and YouTube, and try to show the advantages of chess and card games, feature of money-making through reasonable videos and relevant pictures which causing the attention of their fans for booming downloads, finally achieve a hot effect of propaganda.

If you are interested, please contact us to discuss the related issues of publishing games in Philippines and other Southeast Asia countries together.

Foxuc has focused on the development of board games at home and abroad for many years, and has successfully launched a large number of popular board games. According to your needs, we can quickly develop different types of mature board game products to help you occupy the board game market. If you have relevant intentions, Please contact us. We are looking forward to cooperating with you.

Mrs Aileen
E-mail:[email protected]