Indonesia, the largest economy in Southeast Asia, is a popular destination for board game entrepreneurs. Different from other countries in this region, as a country composed of islands, has a lot of points to be noticed in both geographical environment and customs. Operating Board game in Indonesia, what things should we pay attention to? Today, Foxuc will tell your more about it.
Players from Indonesia have low ability to pay
Although Indonesia has a significant demographic dividend, its gamers have low affordability. According to GAMEPRIM’s data, 51.8 percent of Indonesian players can afford to pay between $3.50 and $17.50. In this case, when publishing board games in Indonesia, we can consider other ways to monetize, such as advertising.
A lot of restrictions on game content
Since the majority of Indonesia's population is Muslim, they are particularly allergic to the sexual and anti-Islamic content in games. The government manages and monitors game content through regulatory frameworks such as the Electronic Information Law and in cooperation with ISP (Internet service provider) Internet cafes.
In addition, Indonesia also has a rating system for games. Users of all ages are graded according to game content. They are 3+ (over 3 years old), 7+, 13+, 18+, and SU (for all ages). Each publisher is required to register the game through the game rating system website at that time. Games with a level of 18+ or below that including currency transactions are not required to store users' personal datas, and these transactions in-game must be completed by parents or guardians.
Gambling, of course, is not allowed. Poker on-line or any type of betting games is illegal in Indonesia, but no board game sites on-line are officially banned.
These customs should be noticed
Indonesia has a population of 270 million, about 86 percent of them follow Islam, the largest Islamic population in the world. Therefore, the board game publishers in Indonesia should pay more attention to the Islamic taboos. For example: Islamic rules do not allow dogs to have close contacts with humans, so the JD.com’s logo is about a dog on domestic and other international websites, but in Indonesia it is changed to a pony, fully expressing local cultural respect.
Similarly, board games also can take advantage of this elements, for example, when promoting activities during Ramadan, they can use some islamic simbols, such as: Green color, Ramadan lights, the moon, and the minarets, domes and geometric textured decorations of Islamic temples can all be incorporated into the design and operation in games, forming a unique local style that is more easily loved and recognized by locals.
Above all, if you have any other suggestions about selling chess and card games in Indonesia or Southeast Asia, we are eager to contact you.
Foxuc has focused on the development of board games at home and abroad for many years, and has successfully launched a large number of popular board games. According to your needs, we can quickly develop different types of mature board game products to help you occupy the board game market.