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【Introduction: Go overseas or focus on the domestic market has always been a strategic direction that board game makers have been headache. In today's increasingly saturated domestic mobile market and increasingly fierce competition, the big game manufacturers in the industry are aiming their vision at overseas markets. Not to mention Boyaa with great market shares in the Southeast Asian market, even board game manufacturers of Taiwan district made a fortune in the overseas market】
In Southeast Asia, the gaming moblie game FaFaFa, launched by International Games System Co., Ltd., has also been steadily ranked in the top 50 of the revenue charts of app stores in Singapore, Indonesia, Malaysia, Vietnam, Thailand and other countries since its launch. According to the data of the White Whale Research Institute, the cumulative number of downloads of FaFaFa for Android is as high as between 1 million and 5 million times worldwide.
As we have learned, this game is different from the popular domestic poker and mahjong games. FaFaFa, developed by Taiwanese manufacturers, is a slot machine type of gaming mobile game product. The large number of products in this category is mainly related to the gambling habits of players. In the offline casinos in Macau, Las Vegas and other internationally renowned gambling cities, merchants generally place numerous slot machines for players to amuse themselves. The slots are simpler to play and more exciting than the usual poker board games, which rely on machine probability to determine the winner, and are more attractive to players.
It is reported that in addition to IGS, the developers of FaFaFa also include the Australian gaming operator, Aristocrat, which is the world's largest slot machine manufacturer, providing slot machine equipment to casinos in more than 90 countries and regions around the world. The cooperation with Aristocrat has also laid a certain user base for the development and promotion of FaFaFa, which has become one of the reasons for the product's popularity in Southeast Asia. What’s more, in some countries in Southeast Asia, the gaming industry is more developed, which has also given rise to the public's love for gambling mobile game products.
We also learned that, among the ten ASEAN countries, only Thailand, Indonesia and Brunei do not have legal casino establishments. And in order to attract overseas tourists, the Singapore government passed a proposal to legalize gambling in 2005 and opened two casinos with casino facilities to the public in 2012. Although gambling is not legal in Thailand, but data show that 79% of the Thai public have a tendency to gamble. For this reason, the Thai government previously issued a ban on gambling, which make the betting class mobile games in Thailand is very popular on the contrary.
However, different from other categories of mobile promotion, gaming mobile products have higher user loyalty and product life cycle. Therefore, the promotion of this type of product, social platform and offline promotion is the main. It is reported that betting games were first rooted in social platforms such as Facebook, and initially they were all based on page games.
And then in the mobile wave came, they gradually change to the independent game applications. But the social elements still remain in the gaming games, users can share their achievements of games through Facebook, Twitter and other social platforms. Take FaFaFa for example, the Facebook page of this product has 147,800 users following it.
With the weakness of mobile internet industry in our Taiwan district, all of them can get a share of the chess and card market in Southeast Asia. Thus it can be seen that in overseas markets, board games still have great potential. Foxuc has committed to the development of chess and card games for 13 years, with a large number of development and operation experience and a large number of successful cases.
If you want to create a rapid profit of chess and card games, welcome to the telephone hotline:400-000-7043