Foxuc has focused on the development of board games at home and abroad for many years, and has successfully launched a large number of popular board games. According to your needs, we can quickly develop different types of mature board game products to help you occupy the board game market. If you have relevant intentions, Please contact us. We are looking forward to cooperating with you.
We have specifically talked about the promotion and advertisement of board games overseas in previous articles.
The biggest difference between domestic and overseas chess and card games in term of advertisement is that domestic promotion channels are very fragmented, while overseas are relatively fixed. In this case, the advertising method and optimization of promotion will be more large-scale and institutionalized, even many large overseas board games companies will outsource the advertising business to professional optimization companies.
Therefore, compared with the domestic promotion, the concepts of data analysis and material placement in area of foreign internet advertisement will be more ahead.
However, it is understandable, because the advertisement of domestic board games is limited. In domestic, it is probably that you use an available channel today, but tomorrow receive the notify from the commerce of the channel that your product has been taken down because of some unspeakable reasons. So, what are the mainstream advertisement channels for overseas gaming games? Which channels are more cost-effective?
Recently, AppsFlyer, a company responsible for analyzing data of advertising platform, released the Comprehensive Performance Report of Advertising Platforms, which not only ranked the strength of global advertising platforms, but also listed the ROI ranking of platforms, as well as the ranking of different types of game promotional platforms in various regions around the world.
The report counts more than 370 advertising platforms, each with at least 50,000 installs, covering more than 11,500 apps, 20 billion installs, and 39 billion app opens:
In terms of the global market, Facebook is the most popular advertising channel for advertisers, ranking first among all channels. Google Ad ranks fourth, which is also related to Google's stricter advertising policies for gaming games.
In terms of ROI rankings, Facebook remains at the top of the list. Absolutely, advertisers are not fools, the reason why people are willing to spend money on it is that in the second half of 2022, the ROI rankings of global gaming mobile game buying platforms were: Facebook, IronSource, Vungle, Google, Unity Ads, Crossinstall, Applovin, AdColony, ChartBoost, Search Ads and Tapjoy.
In the second half of 2022, the top five gaming game promotional platforms in Greater China were Facebook, Google, Vungle, UnityAds and IronSource.
The top five gaming game advertising platforms in the second half of 2022 in Japan and South Korea are: Google, Facebook, Vungle, and Apple Search Ads.
Ranking of mobile game advertising platforms in other markets around the world:
Australia (Australia and New Zealand)
Generally, the advertising channels of gaming games in most countries and regions around the world are similar, and Facebook, Google, Unity Ads, etc. are basically among the best. If your board game team is ready to go overseas and face overseas markets, then these channels must not be ignored. Foxuc has been committed to the development of board games for 18 years and has a large number of successful cases of board games.