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The development of board game APP is legal in Chinese Taiwan district, but the company from Chinese mainland cannot engage in operation and provide gambling equipment, funds, gamblers.
Simply put, people from the Chinese mainland can go to Taiwan district to engage in board game development, then sell this software to Europe, the US or the Philippines where the board games operation is legal, and collect copyright and technical support service fees.
Taiwanese top 100 daily best-seller list has more than 10 board games, presently, the best performing games include the Star City Online-HD published by Netbank International, Golden Monkey Master published by Qixiang Electronics, I Have Money published by Galaxy Online and ShenLaiYe 16 Tiles Mahjong by Gamesofa, among which "Star City Online-HD" has been available in the China’s Taiwan App Store and Google since 2015. Since the publishment in the Play Store, it has performed well in various lists, for instance, the top 10 best-seller lists, in a month more times. Actually, Taiwanese local board games are basically monopolized, going abroad can show their great potencial in the market.
Board Games are popular in Taiwan district
Recently, in Google Play Taiwan's total revenue list, a game called Star City Online-HD ranking the first place. On March 1, it also ranked second on the best-seller list, following by Line and ahead of Dawn of Creation and Onmyoji.
Star City Online-HD is a casual game published by Netbanking International, which has been in the top 10 in the free download ranking of card games since its launch on the App Store and Google Play in China’s Taiwan district in 2015. A few days ago, the game also topped the top 5 free downloads list on the App Store and Google Play Store for several days.
On March 1, in the free download ranking of App Store of the game products in Taiwan district, the first game was also a board game, called Debt to be repaid by gambling, developed by the Japanese company, Nakayama Motoki. It is understood that this game has occupied the top three positions in the App Store and Google Play Store in Taiwan district for several days.
Other casual games such as Pig is Coming, Golden Monkey Master, I Have Money and so on are also popular games of Taiwanese players, the mahjong games such as Star Three Missing One and ShenLaiYe Mahjong have also long been in the forefront of the best-seller list of Taiwan's app stores.
Due to the cultural similarities between Chinese Taiwan district and the Chinese Mainland, the difficulty of game localization is relatively low, therefore domestic game manufacturers often regard Taiwan district as the "first stop to go overseas" before going abroad.
However, as game manufacturers such as South Korea and Japan have entered the Taiwan market, Chinese mainland game manufacturers will face more fierce competition after entering this market. Whether it is the performance of Debt Owed to Rely on Gambling to Repay or board games such as Star City Online-HD in Taiwan's best-seller list, it shows the Taiwanese development potential of games market.
In Southeast Asia, the slot mobile game FaFaFa launched by Taiwan's Qixiang Electronics Co., Ltd. has also been ranked in the top 50 of the app store revenue list in Singapore, Indonesia, Malaysia, Vietnam, Thailand and other countries since its launch. According to data from the Moby Dick Research Institute, the Android version of FaFaFa has been downloaded between 1 million and 5 million times worldwide.
Different from domestic popular poker and mahjong games, FaFaFa developed by Taiwanese manufacturers is a slot machine-style mobile game product. There are a large number of products in this category, mainly related to the habits of players. In offline casinos in internationally renowned casinos such as Macau and the United States, merchants generally place many slot machines for players' entertainment. And compared with general poker board games, slot machines, which rely on machine probability to determine victory or defeat, the gameplay is simpler, but also more exciting, and more attractive to players.
It is reported that in addition to IGS, the developers of FaFaFa also contain the Australian operator, Aristocrat, which is the world's largest slot machine manufacturer, providing slot machine equipment to casinos in more than 90 countries and regions around the world. The cooperation with Aristacarat has also laid a certain user base for the development and promotion of FaFaFa, which has become one of the reasons why the product is popular in Southeast Asia. In addition, in some countries in Southeast Asia, the slot industry is relatively developed, which has also spawned the public's love for cassino mobile game products.
Overseas: Board game manufacturers from Chinese Taiwan district profit crazily in Southeast Asia
It is understood that among the ten ASEAN countries, only Thailand, Indonesia and Brunei do not have legal casino institutions. In order to attract overseas tourists, the Singapore government passed the proposal to legalize in 2005 and opened two casinos with casino facilities in 2012. Although it is illegal in Thailand, the data shows that 79% of the Thai people have gambling tendencies, so the Thai government's previous ban on gambling has made cassino mobile game products popular in Thailand.
However, unlike other types of mobile game promotion, board mobile game products have higher user loyalty and product life cycle. Therefore, the promotion of this type of product is mainly based on social platforms and offline promotion. It is reported that this type games were first rooted in social platforms such as Facebook, and they were mainly page games in the early stage.
Then the wave hit on the mobile end, and it gradually broke away and became an independent game application. However, the social elements remain in this type of game, and users can share their achievements in the game through Facebook, Twitter and other social platforms. Take FaFaFa, for example, whose Facebook page has 147,800 followers.
With the weakness of Taiwan's mobile Internet industry, it can still occupy great part of the Southeast Asian board market. It can be seen that in overseas markets, board games are still promising.